+ Projects
S-Wonderland (pop-up)
This Sephora pop-up dismantles the standard retail typology, reimagining the store as a theatrical set for participation rather than consumption.
Drawing from the surrealism of circus arenas and childhood wonderlands, each element subverts the expectations of a branded space where it becomes a stage. The grid becomes both a constraint and a playground, turning retail into something soft, strange, and worth exploring.
*Location: Sole Dxb
*Size: 194 sm
*Status: Complete
*Date: 2023
*In collaboration with Sole Dxb
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