Bttr (pop-up)

Bttr’s pop-up takes cues from classic factory architecture and reimagines it as something bold and theatrical. Two oversized orange-and-white smokestacks glow from within, anchoring the interior. The facade remains simple: a round window offers a direct view into the retail space, accompanied by two additional windows for ordering and pickup.

*Location: e& MOTB, Dubai
*Size: 48 sm
*Status: Complete
*Date: 2024

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